Reverse Mortgage Direct Mail

February 2010 Reverse Mortgage Direct Mail Database Update

2010-02-09T08:42:00.000-08:00

We have completed our February 2010 Reverse Mortgage Direct Mail database update. After this month's nationwide update, we have 14,682,055 reverse mortgage prospects ready to receive your mortgage direct mail offers.

We use a variety of reverse mortgage direct mail pieces including postcards, snap packs, letters and envelopes.

Reverse Mortgage Direct Mail Count Scenario for January 2010

2010-01-19T12:16:00.000-08:00

We ran a count for one of our reverse mortgage direct mail clients in California. He targets homeowners who are 62 and up and have a loan to value % of 0 to 50%. We ran this count on our reverse mortgage mailing lists database and we have 377,625 total homeowners who meet his criteria. This particular client is using a single window envelope for his direct mail campaigns.

Reverse Mortgage Direct Mail Database Update January 2010

2010-01-06T07:46:00.000-08:00

We have completed our Reverse Mortgage Direct Mail prospects database for January 2010. Our reverse mortgage direct mail prospects contain mortgage holders who are 62and older. After this month's update, we have 14,748,133 reverse mortgage prospects nationwide who are eligible for a reverse mortgage.

Reverse Mortgage Direct Mail Prospects for 2010

2009-10-21T15:44:00.000-07:00

We wanted to take a peek into 2010 and see how many households in the United States will be age-eligible for a reverse mortgage. We first started with our nationwide reverse mortgage database which contains age information using month, day and year of birth. We then looked at any household with no individuals over age 62 or older. These are households who are currently not age-eligible for a reverse mortgage. We then looked to see if either the head of household or the spouse turns age 62 at any point in 2010. Based on that research, here are the age-eligible household counts who should receive a reverse mortgage direct mail offer in 2010:

January - 6,106
February - 5,848
March - 6,074
April - 5,636
May - 5,513
June - 5,371
July - 5,915
August - 6,153
September- 5,657
October - 5,625
November - 5,147
December - 5,343

If you use direct mail to generate reverse mortgage prospects then this is a must list for you to target in 2010. To maximize your success, start mailing the list 2 months in advance of their birthday month so you can be the first to offer a reverse mortgage. For more information on Influence Direct's reverse mortgage direct mail programs, visit http://www.influencedirect.com/reverse-mortgage-direct-mail .

Is your mail going out?

2009-08-18T08:43:00.001-07:00

A few weeks ago, a few of our weekly mail clients had questions on about their mail being delayed. This was a shock to us considering nothing at all changed in the process of printing/generating postage/dropping off at the bulk mail center/etc. After providing the USPS 3600 and 3602 postage statements, the only conclusion that came to mind was that the mail was possibly delayed. This wasn’t a good enough “guess” for us here at Influence Direct. We never want to call a client and say “I guess your mail is delayed” and not know for sure if it actually is. Because of this, we decided to implement Intelligent Mail Barcode Tracking to resolve this issue. Every campaign that we produce now will have daily reports showing exactly where the mail is in the mail stream.

WHAT IS MAIL DELIVERY TRACKING?

I am glad you asked! For years, mail tracking has provided an important service to efficiency-minded mailers. Now barcode tracking is the door to even greater delivery-monitoring functionality.
Our software collects step-by-step delivery information from First-Class™, Standard Mail® or Periodical mailings and maintains that data on a secure Web interface. Closely monitoring the progress of your mailings will help you gauge delivery effectiveness and predict future performance.

FEATURES AND BENEFITS

Uses USPS Intelligent Mail barcode: end-to-end tracking of a job's path through the mail stream
Allows unique identification of every piece in a mailing job, to provide delivery details with any desired level of specificity
Compatible with First-Class, Standard Mail and Periodical mailings
Delivery report data archived online for easy, password-protected access; reports may also be downloaded into an array of convenient file formats